Sony was founded by two men in 1946 their names were Masaru Ibuka and Akio Morita. The company was originally called Tokyo Tsushin Kogyo, which translates as Tokyo Telecommunications Engineering Company. However it was Ibuka who started a radio repair shop in an old bomb damaged shop, and then Akio joined later on that year. They continued fixing radios and developing voltmeters to make a living but all the while looking to the future and coming up with ideas for new electronic products.
The first product made by TTK was an automatic rice cooker, it wasn’t that successful as a product and didn’t sell very well however this did not deter them from going on to make a range of different products.
The two partners then made the decision to make their company global and breach the international market, hoping to spread to the USA and eventually Europe. Due to the company name TTK already being used by another company they changed the name to Sony. The origin of the name comes from the Latin word ‘sonus’ that means sound and or sonic, reflecting the companies original focus on radio devises. The other was the term ‘sonny boy’ a term used to address a young person who is driven and motivated or pioneering, this was meant to represent the company which was made up of around 20 or so young people all with a passion for the area they were working in.
The first Sony product was a transistor radio the TT-55, what was brilliant about this product was that it was smaller and used a transistor, therefore making it portable. Sony was the first company to make radios accessible to the general public being a very good kick-start to the international company. A lot of the components used in the radios where also developed in house by Sony themselves.
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